Prior to beginning work on this discussion, you must locate and read two articles about the marketing battle between Anheuser-Busch and Budejovicky Budvar.
One company is from the United States and the other is from Europe. Discuss the difficulties that both faced in operating in international markets. How might leadership from both companies been able to avoid some of the difficulties that you discovered? Discuss two lessons that you learned from the articles about entering your business into international markets.
Prior to beginning work on this discussion, read A Dollar Store’s Rich Allure in India: A U.S. Franchise’s Success Shows How “Made in America” Sells; Lessons for Wal-Mart’s Entry?, Walmart: What happened in India? (Links to an external site.), and Walmart expands again in India—but still not able to open consumer stores to consumer detriment (Links to an external site.).
Leaders often look for new opportunities for expanding the operations of their organizations beyond the borders of the country of origin. Research and discuss two articles that detail difficulties experienced by Walmart in attempting to expand operations into another country. Discuss a lesson that can be learned by leadership on attempting to expand into another country.