Apple Pay and complete your case analysis.  

Read the case: Apple Pay and complete your case analysis.

Discuss the following:

  1. briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research;
  2. make thorough recommendations on how the issues should be handled;
  3. provide a justification for the recommendations.

Case write-ups should be 3-5 pages, double spaced, 12 font size in Times New Roman.

This case assignment is due by Sunday at 11:55 p.m (CST), in MS word format.  For more information regarding how the cases will be graded, please refer to the case analysis grading rubric. 

The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question.  Based on your understanding of the case AND external research on the CURRENT situation, what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.).

Strategic recommendations should be measurable and broad enough to encompass the direction of the brand for at least 5 years.  At the same time, the analysis should explain in detail the logic and process behind implementing such initiatives.

Looking for a Similar Assignment? Our ENL Writers can help. Use the coupon code SAVE30 to get your first order at 30% off!
Students Love Us