You will need to submit a plan of your individual campaign. First, identify your key goals for your campaign. Second, select and briefly describe a theory that you think might be appropriate to guide your communication campaign for these goals. Why do you think this theory might be important to consider? Note that the goals and theory should match up. Next, what are the core messages that will be a part of the intervention? The messages should be clearly linked to the theory and also be concrete/specific. Last, how will you deliver the campaign to your target audience? How long will it last? This should be a one- or two-pages assignment.