Market/Industry Analysis – Size and growth trend

Market Segmentation – How is the demand for your product segmented, i.e., what variables differentiate purchase motivations and behaviors? Target Marketing 1. To which of these segment(s) is your brand targeted? 2. Characterize the typical buyer of your branded product. 3. Explain/justify this characterization. Competition 1. Identify and comparatively evaluate your brand’s top two/three competitors. […]

Market/Industry Analysis – Size and growth trend

Market Segmentation – How is the demand for your product segmented, i.e., what variables differentiate purchase motivations and behaviors? Target Marketing 1. To which of these segment(s) is your brand targeted? 2. Characterize the typical buyer of your branded product. 3. Explain/justify this characterization. Competition 1. Identify and comparatively evaluate your brand’s top two/three competitors. […]

Market/Industry Analysis – Size and growth trend

Market Segmentation – How is the demand for your product segmented, i.e., what variables differentiate purchase motivations and behaviors? Target Marketing 1. To which of these segment(s) is your brand targeted? 2. Characterize the typical buyer of your branded product. 3. Explain/justify this characterization. Competition 1. Identify and comparatively evaluate your brand’s top two/three competitors. […]

Market/Industry Analysis – Size and growth trend

Market Segmentation – How is the demand for your product segmented, i.e., what variables differentiate purchase motivations and behaviors? Target Marketing 1. To which of these segment(s) is your brand targeted? 2. Characterize the typical buyer of your branded product. 3. Explain/justify this characterization. Competition 1. Identify and comparatively evaluate your brand’s top two/three competitors. […]