In this essay you will compare/contrast two things for the explicit purpose of persuading a reader that one is preferable to the other. You will target a consumer who needs to make a choice between two items that are similar enough to be compared and different enough to be contrasted. THE ITEAM SHOULD BE A MAJOR PURCHASE such as a car or computer (something costly enough that you can’t realistically have both). The paper engages and persuades the reader through the use of appeals, figurative language, tone, and diction. The paper will also require common knowledge product research. IMPORTANT: SHOULD BE MODELED LIKE THE EXAMPLE ESSAY