You just need to respond to the Discussions, and about 50 words for each responses.
1) The two populations I chose to discuss smoking behavior and prevalence are young adults and the elderly people. Nearly 9 out of 10 cigarette smokers first tried smoking by age 18, and 98% first tried smoking by age 26 (CDC, 2019). Each day in the United States, about 2,000 youth less than 18 years of age smoke their first cigarette, and each day in the Unite States more than 300 youth under 18 years of age become daily cigarette smokers (CDC, 2019). Smoking prevalence in the United States is lower among older adults (8.3%) compared with younger adults (22.2%); however older adults are half as likely to try to quit as smokers aged 18 to 24 years (25.3% vs. 53.1%) (Kleykamp & Heishman, 2011). Lung cancer, COPD (chronic obstructive pulmonary disease) and heart disease are some the main disease that is resulted from bad smoking habits. The long-term aspect of smoking causes these diseases and is difficult to reverse the effects of smoking. Overall, it is important to continue educating the youth about the consequences of smoking and as well as providing resources for the elderly to help them stop smoking. Determining readability should come with these points such as using common words, concrete language, conversational tone, explaining technical terms and writing in an active voice. Learning about the local populations is important to developing relevant, appropriate materials. Many health messages are lost on members of minority populations because of poor translation (Bensley & Brookins-Fisher, 2009). It should be highly prioritized to have the intended audience understand what is being conveyed through these campaigns so they are able to fully grasp the material. Furthermore, communicating these health messages are important to reach out to the populations have a successful campaign.The article I chose was the article in regards to Asian American, there was a total of 18 sentences and within those sentences I was able to count 37 3 or more syllables. I multiplied 37 by 1.67 and got 61.79, which means that the article is at an 11th grade reading level. If my calculations and counting are correct, this would mean that the article does not comply with the regulated 6th to 8th grade reading level. However, the article addressed diversity in connection to the group it was created for, which served it’s purpose. Furthermore, it is important that the targeted audiences are able to understand the material so they are able to practice what is being preached to them.
2) Current smoking rates for Asian American’s are 9% smoke and 16.5% African American’s smoke. (CDC, 2018a/c) The top three leading causes of death for Asian Americans are cancer, heart disease, and stroke. The top three leading causes of death for African Americans are heart disease, cancer, and stroke. Smoking puts people at an increased risk for all three of these health concerns. Cigarette smokers has fallen from 2005 to 2016 in Asian Americans; from 13.3% to 9% (this is roughly 1 in 11 down from 1 in 7). Print materials should have a clear targeted audience and there must be a specific goals/objective. After these have been decided the content and visual aids can be developed. This means taking key points rather than long paragraphs and that the layout is not confusing. Once the material has been developed it is reviewed and evaluated internally, so that it can be tested within a small test group and any fixed can be made before mass production. (Bensley & Brookins-Fisher, 2009) Utilizing the SMOG Readability Formula on the Tips Campaign for African Americans the grade level equaled out to grade 11. (CDC, 2018c) This is a word count between 57-72; the article word count for the article was 65. The article Tips Campaign for African Americans is above the recommended grade level for health materials, however there could be some error in that as the article was just 30 sentences and I could have possibly miscounted. This particular article, I feel didn’t reach out to the African American public enough, the interviews were from two African American women. I think there should have been more health related facts to health concerns that African Americans face, rather than personal testimonies.