Key concepts: identify the key management concepts highlighted by the Case Learning reflection: what learning insights did you get from this Case? 1. List some of the decision criteria you think Dean and Gill used in their decision making. Are there any other criteria they could have used to help them make better decisions? 2. How do you think they weighted the criteria? Which ones were they likely to consider of more importance? Which ones might they have considered less important? 3. Would Dean and Gill’s decision-making conditions have been characterised by certainty, risk or uncertainty? Explain. 4. What do Dean and Gill’s experiences indicate about the challenges of trying to engage in rational decision making?