Be on schedule.Score better.

support@savemydegree.com

EN

Our Services

Get 15% Discount on your First Order

ou work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of the

ou work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of the company from the course scenario has been researching new technology developments that the company could integrate into its vehicles to enhance their usefulness and access to sensor data. Such data is acquired by the many digital sensors that have been integrated into vehicle subsystems over the past 20–30 years. The technology trend of particular interest to the CTO is the internet of things (IoT), the interconnection of embedded devices such as sensors and computers over the internet to share data. For automobiles, the trend points to creating connected cars.

Prompt

Senior management has decided to explore IoT for the company’s trucks and cars. Your task is to create an internal memo explaining that the company should integrate IoT into its product line using the RWW (real, win, worth it) screening tool from the Module One resources and the information from the CTO Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans documents. Consider the following:

  1. Discuss the feasibility of the product line (refer to RWW screening tool question number one: Is it real?).
    • Is there a need or desire for the product?
    • Is the size of the potential market adequate?
    • Can the product actually be made?
    • Will the final product satisfy the market?
  2. Discuss the ability of the company to win market share (refer to RWW screening tool question number two: Can we win?).
    • Will your company’s products have a competitive advantage?
    • How will your competitors respond?
    • Can your company understand the market properly?
  3. Discuss the potential benefits to the company of producing this product (refer to RWW screening tool question number three: Is it worth doing?).
    • Will the product be profitable at an acceptable risk?
    • Does launching the product make strategic sense?
    • Does the product fit your company’s overall growth strategy?
    • Will your company’s senior management support this project?
  4. Based on the answers to the questions above, explain the reasons why IoT and connected cars are strategically important to the company.
    • Consider the evolving customer needs and desires; how would they impact the company’s product plan?
    • What do you think competitors will do (if anything) in response to changes in your company’s development plan?
    • Do you think that accelerating development of connected cars will help grow the company?

What to Submit

This memo should be a Word document of 1–2 pages in length using double spacing, 12-point Times New Roman font, and one-inch margins. Any references should be cited in APA format.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Are you convinced? Evaluate the persuasiveness of Mazzucato’s arguments in The Value of Everything (2018) using the concepts outlined in Chapter 6 of

Are you convinced? Evaluate the persuasiveness of Mazzucato’s arguments in The Value of Everything (2018) using the concepts outlined in Chapter 6 of the Critical Thinking… text.  Be sure to outline which aspects you find particularly persuasive and which elements you find less persuasive, and why. Books to use: Dyer, L. (2019). Critical Thinking for

Hello need help with an assignment: Blogs, LinkedIn articles, and other online publications are channels of communication through which people can share

Hello need help with an assignment: Blogs, LinkedIn articles, and other online publications are channels of communication through which people can share their experience, perspectives, and expertise directly with readers—and readers can respond via electronic comments. While these electronic channels are usually not as credible as scholarly publications, they are

Case1/MGT509 Human Resource Management  INTRO To Human Resource Management; HRM’S Role; Strategic HRM Assignment Overview (Reading attached in files) This

Case1/MGT509 Human Resource Management  INTRO To Human Resource Management; HRM’S Role; Strategic HRM Assignment Overview (Reading attached in files) This Case Assignment focuses on recognizing the link between organizational strategy and HR activities.  You are the new director of human resources at The King Company. As director, you must play