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Public Acceptance of Breastfeeding in Public

 In short, the aim of this project is to develop a social norm based marketing campaign targeting groups of people opposed to breastfeeding in public in order to increase acceptance. Critically evaluate others’ studies, other campaigns A wider range of more contemporary sources. Objectives: To assess views on breastfeeding in public by your target group To assess what impact these peoples’ views have on pregnant women and mothers with new/young children – social isolation? Improve the image of breastfeeding To develop a marketing campaign to increase empathy for breastfeeding mothers by the target group

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