(Continuation from Assignment 1)
Established in 1957, Corica Pastries from Australia has consistently been delighting customers with their world-famous apple strudels, continental and custom-made cakes, and a choice of unique pastries.
You have been tasked by Corica Pastries, to setup a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market.
1. Merchandise management
a. Merchandise planning and management (40% content)
i. Buying – merchandise
ii. Planning – forecasting sales, merchandise assortments, inventory
2. Store design (60% content)
a. Determine the store layout
b. Store design – exterior
c. Presentation techniques
d. Store design – interior
e. Store ambience’s consistent with the merchandise and customer expectation