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This assessment is the start of your Strategic Marketing Plan

 

This assessment is the start of your Strategic Marketing Plan that will be used throughout the course.

Select an actual company to use for this project.

Note: It will be to your benefit to select a company whose company information is easily accessible. While you will base your plan on the actual company, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.

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