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EN

View Consumer Purchasing Decisions and Technology and Consumer Behavior. Based on your review of this chapter you know that consumers

View Consumer Purchasing Decisions and Technology and Consumer Behavior. Based on your review of this chapter, you know that consumers demonstrate specific
behaviors as they work toward purchasing a specific product. In addition, the text points out that consumers can
arrive at a specific buying decision based on previous experiences with a specific product, a newfound awareness of the usefulness of a particular new product, positive reviews form customers who have previously purchased the same product, etc. Based on your understanding of the consumer buying process, compare and contrast how the consumer buying process and the organizational buying processes differ. Illustrate your ideas with specific real-world examples
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150-250 words no more

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