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What is a balanced scorecard? Briefly discuss the four perspectives

 

  • What is a balanced scorecard?
  • Briefly discuss the four perspectives of the balanced scorecard and analyze what each means to your organization.
  • In addition to the balanced scorecard, provide an overview of ethics and one other strategy that would be part of your company’s strategic framework for global expansion.
  • Why is it important to combine different strategies when pursuing global expansion?
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