Write 250 words in APA format answering the questions.
One of the goals of market and environmental analysis is to deal with changes. What is the rate of change in the market you are evaluating? For example, the rate of change in technology is much faster than the rate of change in other industries.
Your posting should focus on the changes in your customers, competition and the macro-economy. There may be other areas of concern that you may also elaborate on in this discussion area.