Write a minimum of two pages

In your write-up, please write a minimum of two pages (double-spaced, 12 point, Times New Roman is acceptable) answering the following questions:

  1. Do you agree or disagree with Uber’s surge pricing policy?
    • What are the reasons it can be perceived as unfair?
    • What does it mean to say that a pricing policy is exploitative?
    • What are the risks of the policy to Uber?
    • Given these risks, should Uber modify its policy?
  2. Uber is notoriously aggressive in its business tactics. It frequently operates without getting regulatory approval and it often ignores legal concerns; as a consequence, the company has become a lightning rod for criticism. Do you agree with Uber’s aggressive tactics?
    • Is there a more diplomatic way for Uber to conduct its business?
    • Should Uber be taking more of a “tiptoe” approach when it enters new markets?
  3. Uber has become enormously popular among consumers in a very short period of time. How has the company accomplished this?
  4. How robust is Uber’s operating model?
    • Where are the weak links in its service model?
    • Is Uber vulnerable?
    • In what way?

Use information from the case to support and justify your points. You will be graded on the depth of your analysis and your argument strength. Also, a portion of your grade involves your discussion in class.

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